Our Story
Be what YOU want to be and not what others want for you.
Your outfit is the perfect means towards that direction.
It all started back in the 90s’.
That’s when the company was founded after its two founders joined forces and combined their skills into establishing Platinum Fashion.
Anna Kypreou, having studied graphic design and photography and charmed by the world of fashion and women’s clothing, had the vision. Michalis Epitzoglou joined her vision with his business skills and sales experience. They first started to take baby steps in a 40m² basement and they finally/shortly managed to develop Platinum Fashion into what it is today: a remarkable firm, widely known both nationally and globally.
Along the way, Platinum Fashion, has become a family of approximately 20 members with a large network of partners who trust and support it.
Our Identity
Our clothing and accessories are primarily designed for women. Each season, our creative team designs, curates and develops collections by following the developments of the fashion industry and anticipating future trends. Through this approach, we have cultivated a unique brand identity, blending boho-chic and minimalist styles that set us apart in the Greek fashion scene.
We cater to the modern woman who seeks beautiful, comfortable clothing that resonates with her spirit and expresses her individuality.
“Be what YOU want to be and not what others want for you. Your outfit is the perfect expression of that freedom.”
Around the World
The Platinum Fashion team travels across the word, with a particular focus on Asia, visiting countries like India, Nepal, Thailand and others. We seek out unique fabrics, prints, and traditional techniques each region has to offer and partner up with local suppliers. Exposure to diverse cultures provides endless inspiration for creating high-quality collections, always ensuring that each piece is truly ‘good value for money.’
The Vision
Both as individuals and as a company, Platinum Fashion has demonstrated a strong commitment to addressing the issue of sustainability. Recognizing the need for meaningful action, the company began collaborating with new suppliers in 2019 and has been actively exploring eco-friendly fabric production.
The goal is to gradually transition to primarily ethical and sustainable production by 2031. This practice is not merely a fashion trend, but a necessity.
We respond to the challenges of our time with creativity and vision, and it’s this vision we want to share with you!
